More and more young people are embracing fishing in all its forms. Svendsen Sport has not only recognised that but is driving this change through its brands its understanding that this is not just a pastime, it is lifestyle people choose.
The cost of Pure Fishing buying Danish tackle company Svendsen Sport and its portfolio of brands has been revealed – amounting to $153.4 million in cash plus a projected extra performance-related payment of $22.5 million this summer.
As part of the hugely successful Frogleys Offshore business, Australian brand Atomic has been winning tournaments – and friends – for the best part of two decades. Company director Michael Starkey talks TTW through its growth.
For 60 years the name Triangle has been synonymous with the most reliable and best engineered linewinders in the world. What started as a collaboration with the world- renowned Abu Garcia, Triangle Sport linewinders have become the global standard bearer in the industry.
UK fly tying material supplier Semperfli has joined an elite and illustrious club, having been honoured with a Queen’s Award for Enterprise for international trade, recognising its growth, success and excellence in exporting.
Nautilus Reels has revealed its reasons behind its non-attendance at this year’s IFTD Show in Salt Lake City, citing the move to a new headquarters and factory and the need to keep up with demand for its products.
Despite multiple postponements and an ongoing global pandemic, the American Fly Fishing Trade Association has said it pulled off a successful trade show at the Salt Palace in Salt Lake City, Utah, USA.
Two major US brands – R L Winston rods and Bauer reels – are looking for stronger growth in Europe by partnering with fast-growing Danish distributor The Fly Company.
The fly fishing industry gathered in Salt Lake City, USA this week for the return of the IFTD (International Fly Tackle Dealer) Show.
The event brought companies together to talk business, connect, network, showcase the latest products and honour those whose work has helped fly fishing.