The award-winning Scandinavian tackle company Westin, based in Denmark, has signed well-known industry expert Thomas Wæver to its professional staff line up. As of August 10th, Thomas will take up the role as Westin’s export manager. He is well-known within the fishing trade, with many years of international expertise he brings another dimension to the Westin international line up. “I am proud and happy to have Thomas Wæver on the team. He has been a long-term friend of the house”, states Thomas Petersen Eldor, Westin CEO. “Thomas will handle a portfolio of existing customers alongside the development of our brand in markets where we do not have a foothold yet. With Thomas’ experience and skills, I have high expectations for the future. At Westin we all look forward to having Thomas Wæver join our Dream Team.” Westin is well established throughout the world. In his new role as Export Manager, Thomas, among many tasks, will oversee and further grow Westin’s widespread international distributor network. Thomas is eager to get started and said: “Signing with Westin is like a dream come true. I have known and worked with Westin for years in my previous position, and I have the highest respect for the company, its products, as well as the staff working at Westin. I am extremely proud to be associated with Westin in the years to come and I cannot wait for us to get started. I expect us to hit the ground running and build on the longtime success of Westin within the trade. The possibilities with the Westin brand are endless and I personally know the quality of its products, as I have been a dedicated user of Westin gear for many years. A true testimony to this is that my all-time personal bests for both pike and perch were caught on Westin lures.” Thomas can be contacted...