October 2023

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In This Issue

US trade buoyed by participation rise

In a year marked by instability, US families increasingly found time to go fishing, with 54.5 million Americans enjoying the sport in 2022.

Vista Outdoor changes its name

The parent company of 41 renowned brands in the sporting and outdoor lifestyle sector – including Simms – has a new name as it separates divisions.

Meeting at Confluence

What’s going on at AFFTA’s Confluence event in Salt Lake City, who’s going to be there and why will you be heading outside for a day?

Helping released fish ‘SwimWell’

SwimWell is a “first of its kind”water-based formula designed to quickly rejuvenate oxygen-depleted fish and ensure they are returned safely.

Doing Business With.. The Rockies.

Home to some key brands and a wide range of amazing fishing waters, the Rocky Mountains are an angling destination in their own right.

Spotlight on… line

From monofilament to fluorocarbon and braids, there are many reasons for anglers to choose different fishing lines. We explain some of their benefits.

Mazzaferro lines up for the future

As it celebrates 70 years of fishing line manufacture, company CEO Maurizio Mazzaferro reveals how it has stayed ahead of the competition.




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