What started as a dream by a Danish fly angler and fly tyer to offer Scandinavians more modern materials has turned into a fast-growing European distribution business. Today, The Fly Company supplies much more than simply flies and materials.
Simms Fishing Products, the waders, outerwear, footwear and technical apparel manufacturer has designated March 3rd, 2022 as G3 Day.
This year’s inaugural celebration coincides with the unofficial start of the 2022 fishing season as well as the 20th anniversary of arguably Simms’ most iconic product, the G3 Guide Stockingfoot Wader.
UK-based tackle retail giant Angling Direct is on a mission to encourage more people to go fishing, offering customers the best selection of product at great prices with a proper buying experience. As it opens its European warehouse in The Netherlands, CEO Andy Torrance explains the next stage in its plans.
In one of the biggest acquisitions in the tackle trade’s history, Pure Fishing Inc., the world’s largest fishing tackle company, today announced the purchase of Svendsen Sport, a leading supplier of tackle in Europe and owner of leading brands including Savage Gear, Prologic, MadCat, WaterWolf, and DAM.
Companies involved in sportfishing in Denmark have come together to found a national trade association to boost the industry.
The Danish Angling Association includes founding members representing tackle manufacturers, wholesalers, tackle shops, fishing guides, tourism, NGOs and boat and put and take operators.
Tackle Trade World’s recent visit to Denmark allowed us to catch up with some of the industry’s key players.
One of the highlights was visiting Svendsen Sport’s stunning new showroom. The company’s Director of Product, Purchasing and Marketing, Thomas Sanotra, explained all about it to TTW editor John Hunter.
Tackle and clothing giant Orvis has made a strategic decision to refocus its UK business on fly fishing and is closing all but one of its outlets there and its main office.
Only the store near its famous southern England chalkstream beats in Stockbridge will remain; the rest including its flagship London premises are shutting.
Shimano Europe and various Rapala VMC Group companies are terminating their exclusive distribution agreements in some European countries from February 7th.
Award-winning Scandinavian tackle company Westin has appointed Thom Hunt as its agent for England and Wales.
Thom is a well-known face within the UK fishing scene and has been a long-time user of Westin gear, catching, many big fish using the Danish brand’s lures and wining countless competitions.
A major economic report has revealed how outdoor recreation helped the US economy during a difficult 2020 – with fishing and boating leading the line.
The Bureau of Economic Analysis (BEA) report showed outdoor recreation had a powerful and positive economic impact on the US economy, generating $688 billion in economic output, comprises 3three per cent of US employees and creating 4.3 million jobs.
