Blazing a trail for Finland and Denmark

Nick Edgington, Railblaza’s EMEA sales director with EXPLR MD, Felix Frey.

EXPLR of Sweden, one of the largest distributors and retailers of paddle sport products in Scandinavia, is to help oversee the growth of mounts and accessories expert RailBlaza.

This move follows EXPLR’s huge investment in a new warehouse and showroom facility in Linköping, ideally located, just a few hours from either Stockholm or Gothenburg.

Established in 2017, EXPLR is a young, professional and dynamic company with a clear vision on providing market-leading brands into the paddle sport and boating market, with a key focus on fishing. Following its first order with RailBlaza back in 2020, EXPLR has grown to become one of its s most important strategic partners within Europe.

Nick Edgington, RailBlaza EMEA’s sales director, said: “EXPLR’s recent investment into real estate, ecommerce and workforce was clear evidence that they have a strategic growth plan in place, and we want to be on that journey with them.

“[Managing director] Felix’s knowledge and understanding of the Scandinavian market will be invaluable as they look to grow our market share in Denmark. During my recent visit, I met the EXPLR team who are all very knowledgeable about our brand and it was great to see their enthusiasm. Marius Juska, the most recent recruit, has been tasked with increasing sales in Finland and Denmark.”

The doors to the new showroom opened in April, attracting over 600 customers; this facility provides EXPLR with a new dimension, allowing it to showcase brands, gain consumer feedback and present the products to the trade.

EXPLR’s managing director Felix Frey added “We have experienced expediential growth since forming the company in 2017. This is largely thanks to the onboarding of great brands and having an excellent understanding of our markets.

“We focus on five or six key brands and work hard to ensure we present these to our customers in a professional and dynamic way; we are a modern outdoor distribution company fuelled by passion for making great products and services available.”

Its brand portfolio currently consists of Railblaza, Rebelcell, Berkley Pro, Hultafors, CLC, Deeper Sonar and Hobie.