Skwala Fishing, the US-based technical fly fishing apparel brand, has announced its annual holiday program to reward customers and give back to the fish and waters that inspire the brand’s work.
Fly fishing businesses from Europe, the Far East, North and South America will join with consumers from around the globe when the 2026 Fly Fishing Show kicks off the season in January.
The South Australian government is ploughing $300,000 into a fishing campaign to support tackle retailers and grow the sport however the move comes amid concerns about additional fishing restrictions announced at the same time.
The tackle trade and anglers are cheering a decision to open up the red snapper fishery in Florida after several years of conservation efforts left them frustrated at previous access.
Mercury Racing, a leader in high-performance marine propulsion, has teamed up with Marsh Wear, the outdoor lifestyle brand known for celebrating the pursuit of good times, to launch a limited-edition apparel collection that blends racing heritage with laid-back coastal style.
As part of a long-term strategic growth plan, and in an effort to provide rod builders with a one-stop-shop for all their tackle supplies, Mud Hole Custom Tackle has expanded its product portfolio and launched an updated website to help customers find everything they need.
New Zealand rod maker Maven, known for its artistry and precision, has unveiled its most exciting collection yet, focused on the global bass fishing market.
US-based fishing lure expert Livingston Lures is again pushing the boundaries of angling innovation with the expansion and reinvigoration of its Electronic Baitfish Sound (EBS) Technology.
Tackle and clothing giant Orvis has announced plans to close more than 30 stores in the USA over the coming months as part of a broader effort to shrink its retail footprint and streamline operations in response to rising tariffs.
