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As part of a long-term strategic growth plan, and in an effort to provide rod builders with a one-stop-shop for all their tackle supplies, Mud Hole Custom Tackle has expanded its product portfolio and launched an updated website to help customers find everything they need.

The announcement follows the success of Mud Hole’s expanded retail showroom in Oviedo, Florida, USA earlier this year, offering walk-in customers everything to build customer rods, but with the addition of reels, line, baits, terminal tackle, and even fully built fishing rods to complete their full fishing set-up.

Hunter McKamey, Mud Hole’s vice president, said: “The success of our storefront has proven there’s a strong demand for both rod building and fishing gear in one place.

“The retail showroom has been servicing our rod building customers for over five years, and the appetite for traditional fishing gear since we expanded in 2025 has been tremendous.

“We’re working with some of the biggest names in fishing, from AFTCO and Daiwa to Shimano and Z-Man, to bring our customers the most popular gear available. Now, we’re able to expand this offering to our customers across the globe through MudHole.com.”

Mud Hole’s expansion into traditional fishing gear is a natural progression of the rod building business. As experts in fishing and custom rods for almost 50 years, understanding the specific purpose and design of each custom build, the company says it is best equipped to provide customers with guidance on the angling products that match their custom fishing rod, application or fishery.

Brook Oliva, Mud Hole’s president and 22-year veteran of the company, added: “The worlds of rod building and traditional tackle aren’t separate and are integral to each other. We’re confident that bridging the gap between custom rod building and fishing products will not only better serve our traditional customer community but will also help grow the craft of rod building across the globe.”

MudHole.com