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Tackle and clothing giant Orvis has announced plans to close more than 30 stores in the USA over the coming months as part of a broader effort to shrink its retail footprint and streamline operations in response to rising tariffs.

A statement from Orvis president Simon Perkins revealed that 31 stores and five outlets will shut as the company enters what he termed a “new chapter” aimed at a “more focused retail store portfolio” while working closer with retail partners that sell its products.

Vermont-based Orvis – one of the USA’s oldest outdoor retailers, having been established back in 1856 – works with more than 550 domestic independent dealers and several national outdoor retailers.

Simon said: “Like many in retail, Orvis’ business model faced a sizable shift with the introduction of an unprecedented tariff landscape.”

He explained: “In order] to ensure a durable brand and model for decades to come, we are focusing on our core strengths and making the difficult but necessary decision to rescale the business by tightening our assortment and reducing our corporate store footprint.”

He said this effort to streamline operations is more than just focusing on its products. “It’s about ensuring Orvis continues to lead in innovation, serve our angling and upland communities and protect the wild places we love.”

The company will also invest in areas where it sees potential, such as gear, apparel, outdoor experiences and conservation efforts, while phasing out older products.

www.orvis.com