Pulz Bait enters catfish market with pro team addition

Recently launched lure brand Pulz Bait is pushing into the European catfish market with the appointment of internationally recognised Italian angler Yuri Grisendi to its pro team.
With more than 200 fishing days per year and decades of experience targeting predatory freshwater species, Yuri Grisendi is widely regarded as one of the most respected catfish anglers in Europe. His expertise spans catfish, pike and zander fisheries across Italy and the wider European market.
The partnership signals Pulz Bait’s commitment to expanding into the catfish category, combining the brand’s innovative lure technology with real-world testing and credibility from one of the discipline’s most experienced anglers.
Beyond his presence on the water, Yuri brings exceptional media reach, connecting with approximately three million followers across YouTube, Facebook, Instagram and TikTok, generating tens of millions of monthly views worldwide. His content focuses on authentic fishing experiences, technical insight and responsible angling.
The collaboration will focus on expanding Pulz Bait into the European catfish market, building brand awareness across the continent, educating anglers around Pulz Bait’s technology and applications alongside event participation, retail support, ongoing field testing and product development feedback.
Yuri said: “Pulz Bait reflects innovation, precision and a genuine understanding of what modern anglers need. I am proud to contribute to the development of the brand within the catfish segment and beyond.”
Yuri’s addition reinforces Pulz Bait’s long-term ambition to become a leading force within European predator fishing.

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