Guideline announces new CEO
Scandinavian fly fishing brand Guideline has appointed former product and brand director Espen Myhre to the role of CEO, with responsibility for its companies in Norway, Sweden and the USA as part of a plan for global growth.
Former CEO/CFO Thomas Carlsson will continue as CFO, leading finance and administration and ensuring financial discipline and operational stability.
Together with Mathias Gårdlund, head of supply chain and business services, and Fredrik Ljunggren as sales director, the leadership team is well positioned to strengthen and grow the Guideline globally.
A company statement said: “As Guideline continues to strengthen its global brand positioning and navigate an increasingly complex international business environment, this leadership structure ensures a clear focus on product development, innovation, market, and customers – while continuously working to minimise our total footprint on nature.
“The rebalance of the top management is a proactive change to better meet increased administrative- and governance demands resulting from international expansion and more subsidiaries as a natural step in the company's development.”
The group, founded back in 1993 in Norway has grown internationally over the last couple of decades and now serves a vast network of more than 400 dealers across 35 countries.
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