News

Mepps, one of the world’s best-known lure companies, has appointed Dennett Outdoor as its exclusive distributor for the UK and Ireland, enabling retailers in the UK to continue to purchase a wide variety of its most popular products.

The new partnership between Mepps and Dennett Outdoor aims to improve stock level and the availability of Mepps products to UK retailers so that the brand’s full market potential can be realised and built upon

Director general of Mepps, Rodolphe Jacques, said: “From our perspective, we need a partner who is focused on our brand and Dennett Outdoor has proved to be perfectly aligned with us, as demonstrated by the significant growth of Mepps sales in the Republic of Ireland over the past few years.

“The UK market has always been important and challenging. Anglers are very demanding and have always responded well to our spinners. It is dominated by trout and salmon fishing, which is perfectly suited to our products.

“Together with Dennett, we are expecting a steady and significant increase in our market share in the years to come, with new products currently in development.”  

Dennett director Aaron Gamble added: “We have had a good relationship for many years with Mepps and have been able to grow the sales of Mepps products Ireland very well in recent years.

“To be able to distribute a prestigious brand such as Mepps throughout the UK presents us with a great opportunity to increase sales and fast track our growth. It makes a lot of sense for us as we already have a strong customer base of over 1,000 angling retailers who purchase products from us.

“We have a team of six covering sales on the road in the UK and a B2B online platform that makes ordering simple and efficient. We are looking forward to strengthening our relationship with Mepps and developing new products for the UK market over the next few years.”

www.dennettoutdoor.com