Danish firm acquires Swedish spinner maker
Swedish spinner manufacturer Myran, which has a 75-year history in the trade, is to be taken over by Danish outdoor company Nordic Fieldsport.
Björn Elmervik Johansson, who himself took over the iconic company back in 2001, is handing it on to Eric and Henrik Svendsen at Nordic Fieldsport, although the Elmervik connection will continue.
It all began in 1950 when Paul Johansson sat filing a dessert spoon, which developed into Paul’s Sportdepot business. It kicked off with the Myr-spinner with interchangeable blades and was soon followed by a number of models such as Wipp, Toni, Mira, Panther, Agat and Tuna Lax – all under the Myran brand and all still in the portfolio today.
Björn took over the brand 23 years ago and continued the production in Huskvarna, Sweden, where the well-known fly- and spinner boxes are also produced. The spirit of Paul Johansson lives on in these products that have always been and still are made in Sweden.
On October 1st Björn Elmervik will transfer the the business to Nordic Fieldsport, however Björn will continue as a consultant for an agreed period while his son, Marcus, will take on the role of production manager. Marcus has worked for the business for 22 years and it is hoped this move will ensure the products’ high quality and reliable delivery.
Eric and Henrik Svendsen said: “We are both proud and humble to take 75 years of Swedish industrial history further on. We have planned several new initiatives – certainly on the marketing front – but one thing is certain; Myran’s quality, values and the continued production in Sweden will not be changed. At the same time, we are very glad to have the continued support from the Elmervik family.”
Björn added: “During the years, I have received many offers to sell the company, but often with the purpose of moving production to the Far East.
“I am, however, confident of the future of the company in the hands of Eric and Henrik. I am handing over a healthy and profitable business and I am happy that the Elmervik family still will be involved in the continued production in Sweden.
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