One of the UK’s best-known game and fly-fishing tackle suppliers, Sportfish, has joined forces with The Mayfly Project UK, which helps children in foster care.
Scandinavian fly tackle brand Guideline has added major experience to its product and development teams by taking on two well-known industry specialists.
Tellis Katsogiannos and Paul Richardson will be working alongside head of tackle development Leif Stävmo to help the brand with its goal “to inspire and give people the best possible fly fishing experience.”
The inaugural Women Are Fly event kicks off tomorrow (Friday, May 13th) at Simms At The River’s Edge West in Montana, USA. Women Are Fly is the evolution and progression of one of the largest women’s fly fishing gatherings in the country, Chica de Mayo.
More and more young people are embracing fishing in all its forms. Svendsen Sport has not only recognised that but is driving this change through its brands its understanding that this is not just a pastime, it is lifestyle people choose.
The cost of Pure Fishing buying Danish tackle company Svendsen Sport and its portfolio of brands has been revealed – amounting to $153.4 million in cash plus a projected extra performance-related payment of $22.5 million this summer.
As part of the hugely successful Frogleys Offshore business, Australian brand Atomic has been winning tournaments – and friends – for the best part of two decades. Company director Michael Starkey talks TTW through its growth.
