News

Hook and terminal tackle brand VMC has announced the promotion of Cyrille Mathieu to general manager at its Morvillars headquarters and factory in France, with effect from September 1st.

VMC president Cyrille Viellard said: “With over 26 successful years at VMC in France and North America, Cyrille s at home at VMC.

“His extensive experience developing long-term relationships with our retail, OEM and ODM partners worldwide places a strong emphasis on providing customized, highly innovative solutions. We are all excited about Mathieu’s promotion and believe VMC will strengthen its leadership position globally under his direction.”

For his part, Mathieu plans to stay true to VMC commitments, adding: “I am very excited and honoured to be back and take the lead of one of the fishing industry’s legendary manufacturers.

“Our commitment at VMC is to serve all hard bait, soft bait, rig, jighead and spinnerbait manufacturers globally with the right hooks and services. The goal is to always provide consistently high-quality single, double and treble hooks that not only match but exceed the needs of even the most demanding lure designers and anglers worldwide.

“I look forward to meeting lure manufacturers and industry partners at the upcoming ICAST show and at other events across the globe.”