News

The US Postal Service has unveiled a series of Freshwater Fishing Lures stamps at Johnny Morris’ Wonders of Wildlife National Museum and Aquarium.

The stamps showcase five popular lure designs through striking close-up photographs. Each has a unique history and has played a significant role in the evolution of fishing as a sport.

From the earliest handmade wooden lures to swimbaits made of modern materials, there are countless freshwater lures available, each designed to meet the specific needs of the angler.

John DiPeri, USPS Western Region vice-president, said: “With these stamps, the Postal Service celebrates the beauty and ingenuity behind some of America’s most successful lures.

“As our design team would tell you, fitting subjects in such a tiny frame is no small feat. However, with their miniature size and design flourishes, fishing lures make ideal stamp subjects. Fish find each of these designs irresistible... and we think you will too.”

DiPeri was joined by representatives from the Johnny Morris Foundation, Bass Pro Shops and the fishing and conservation communities.

Misty Mitchell, director of conservation education at the Johnny Morris Foundation, added: “We are truly honoured to host this special stamp dedication, celebrating the timeless tradition of fishing and the artistry behind these iconic lures. This event with the USPS is a wonderful way to showcase the legacy of angling to enthusiasts of all ages.” 

“Fishing lures are more than just tools — they represent tradition, innovation, and a deep connection to the great outdoors,” said Lee Beasley, campus director at Bass Pro Shops.

“We’re thrilled to share this moment with anglers and outdoor enthusiasts across the country.”

The lures “symbolise craftsmanship and sportsmanship – values we strive to instil in the next generation of anglers,” commented JP Sell, director of the National Youth Fishing Association.

Greg Breeding, an art director for USPS, designed the stamps using original photographs by Sarah Cramer Shields and they come in panes of 20.