UK distribution deal secured for Grundéns

Quality fishing apparel, footwear and gear supplier Grundéns is boosting its expansion plans in fishing with the appointment of distributor Dennett Outdoor to handle its UK and Ireland sales.

Grundéns has a long-standing history in the United Kingdom and Ireland markets, dating back to its early export operations from Grundsund in the early 1900s. With the expansion of sport fishing and fly fishing, there has been an increasing need for a professional partner with a solid sales force, next-day delivery ability, and marketing capabilities to support growth in these regions.

Janne Mahlamäki, general manager EMEA at Grundéns, explained: ‘This decision to partner with Dennett was made with both heart and head. The cousins Aaron and Mark Gamble have built an incredible business culture for the UK and Ireland tackle market, earning the trust of the best retail partners and suppliers.”

Aaron and Mark of Dennett Outdoor added: “We are excited to join forces with Grundéns, a brand synonymous with quality and innovation in the fishing industry.

“Our team is dedicated to ensuring that Grundéns products reach a wider audience in the UK and Ireland, enhancing the fishing experience for both professional and recreational anglers.”

Dennett Outdoor is a well-established supplier of fishing equipment to the tackle trade throughout the UK and Ireland and has been doing so since its foundation in 1992.

Originating in Sweden, Grundéns has expanded globally and is currently active oi over 30 markets in North and South America and across Europe. Grundéns offers innovative and durable products designed to meet the needs of both professional, sport and fly fishermen. With a focus on sustainability and performance, Grundéns continues to lead the industry, providing gear that enhances the fishing experience and withstands the harshest conditions.