The purchase of marine-based ‘internet of things’ business Siren Marine by Yamaha would allow the industry giant to offer a fully connected experience with its watercraft.
Yamaha Motor Corporation USA’s marine subsidiary intended to purchase Siren Marine by the end of 2021, following a minority investment in it last March.
Yellow Dog Flyfishing Adventures, a US travel company specialising in flyfishing vacation packages and worldwide travel, has acquired a nearby fly shop as it moves into retail for the first time.
Rather Outdoors, the firm which owns Lew‘s, Fox International and Salmo, has confirmed to TTW that it has acquired the portfolio of Zebco brands, which includes Zebco, Preston Innovations and many more.
One of the most iconic sea fishing rods brands in the UK – Zziplex – which closed its doors last year is now back in business thanks a deal with fellow rod manufacturer Century.
