Soft plastic lure maker returns under new ownership

GRANDEBASS, a US-based brand that has been making soft plastic baits since 2005, has return under new ownership, fully stocked and ready to deliver to dealers.
Known for its innovative Airtail and Rattlesnake collections, GRANDEBASS says it is back with a renewed commitment to deliver high-quality baits and unmatched customer support.
Over the past few months, significant steps have been made to resolve previous challenges related to communication, shipping, retail support and inventory.
Company president Raphie Aronowitz explained: “We’re really proud that Jerry Shin, the brand’s founder and former owner, entrusted us to carry his vision forward with GRANDEBASS. His innovative bait designs and quality continue to impress anglers across the country with their performance.”
Raphie added: “With nearly all operational issues now resolved, GRANDEBASS is laser-focused on providing the reliable, consistent service and cutting-edge products our dealers deserve. It’s been a long journey, and the positive reception we’ve received in the market has been extremely encouraging!
“Our passion for innovation remains as strong as ever, and we’re excited to bring back our tournament-winning baits. With a fresh approach and continued dedication to excellence, GRANDEBASS is back and here to stay.”
- Log in or register to post comments












