Skwala catches European partner to grow apparel market
US apparel newcomer Skwala Fishing has detailed a deal with Denmark-based Catch Partners to represent the Skwala brand in Europe.
This marks the first time the company’s award-winning apparel will be available in Europe and comes in conjunction with Skwala opening wholesale partners in Canada (Fishtales and Bow River Troutfitters) and Australia (The FlyFisher).
From February 1st, 2025, Catch will begin exclusive distribution for Skwala’s line of waders, footwear, outerwear, insulation and sportswear in Europe, focusing on key Scandinavian markets like Denmark, Norway, Sweden and Finland as well as central and southern Europe.
Skwala’s CEO and founder Kevin Sloan explained: “Since we launched Skwala in 2022, we have had our eyes on Europe. The Skwala line of technical apparel is perfectly suited for the demands of European anglers.
“When we searched for European partners to help with this deployment, Hanna and the team at Catch quickly surfaced as the perfect solution. Their experience with premium brands will serve Skwala well in this market.”
Hanna Bossow Vestergaard, CEO at Catch Partners, added: “We have been watching Skwala since it launched. We are impressed with the experience of the team, the incredible product line it has already come to market with and its vision for the future. We expect Skwala to be a leader in fly fishing apparel in Europe very soon.”
The partnership is the first step in an expanded distribution plan for the Montana-based fly-fishing company.
Skwala CMO Rich Hohne said: “We have seen great success in our wholesale strategy in the early years of our business. With our product line growing in the next few years, the time is perfect for the brand to extend our reach across the globe.”
The partnership will see the launch of select specialty retailers in Europe starting with the spring 2025 line.
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