Simms launches give-back platform

Simms Fishing Products, the manufacturer of waders, outerwear, footwear, and technical fishing apparel, has launched a platform to give back to multiple conservation groups supporting healthy and sustainable fisheries.

The brand has initiated four give-back campaigns on their ecommerce site and is funding NGO partners via a one per cent contribution of sales at no cost to the consumer.

Funding generated through this ecommerce platform is in addition to Simms’ ongoing support of key conservation initiatives such as Trout Unlimited’s Gallatin Home Rivers Initiative and Montana Freshwater Partner’s Give Back to the Yellowstone efforts among others.

As an industry leader, supporting healthy and sustainable fisheries has always been a key component of Simms’ mission. This new platform provides a mechanism for Simms to augment its long-standing commitment to protecting and preserving the natural resources the fishing community relies on for recreation, personal fulfillment, and emotional well-being.  

“Simms has always been committed to protecting the future of fishing. In addition to advocacy and volunteerism, funding non-profit partners is a key aspect of that conservation approach.” said Strick Walker, Simms’ CMO.

“Giving one per cent of our ecommerce sales is a way for us to be transparent, to engage with consumers, and raise awareness for organisations we feel are making a positive impact.”

At checkout on, consumers can choose to contribute one per cent of their purchase to one of the four campaigns at no additional cost.

Each campaign has an associated fundraising goal and, once achieved, the campaign will either start over or be replaced with a new campaign from another 501c non-profit organisation selected by Simms. Non-profit organisations and campaigns will rotate throughout the year.

For the initial kick-off, Simms has selected the American Saltwater Guides Association (ASGA), Captains for Clean Waters (CFCW), Trout Unlimited (TU) and the Coastal Cutthroat Coalition (CCC).