News

Far Bank Enterprises, Inc, the parent company of brands including Sage, RIO Products, Redington and Fly Water Travel, has added Red Kulper as its brand portfolio marketing director. 

Red’s duties will focus on elevating brand identity and shaping the customer experience across the individual Far Bank brands, as well as directing those efforts toward a comprehensive Far Bank value proposition. 

US-based Far Bank CMO/CPO Tag Kleiner said: “We are excited to have Red in the building and sharing his expertise and infectious positivity. His strategic mindset is balanced by deep tactical marketing experience and creative success – there’s not much he hasn’t done in this industry.

“He also understands the unique challenges and opportunities of managing a family of brands, and how smart marketing and creative efforts can simultaneously support an individual brand as well the larger portfolio.”

Red arrived at Far Bank after a decade with Shimano North America Fishing where he was most recently the creative director, leading marketing alongside brand and product lifecycle promotion for Shimano, G Loomis, PowerPro and Jackall.

Prior to this he was the G Loomis brand manager in charge of all fly and conventional products and before that he spent three years focused exclusively on the G Loomis fly fishing business.

In addition to also working with Rajeff Sports where he led marketing initiatives for ECHO, Airflo and Air-Lock, Red also spent time as a fisheries biologist with the Oregon Department for Fish and Wildlife. 

Red added: “I have lived and breathed fly fishing my entire life, but over the last dozen years it’s transitioned from personal passion to professional calling.

“To be part of the Far Bank family and to represent elite brands and work with incredible folks who share my same level of enthusiasm and commitment is a humbling experience. I look forward to strengthening our individual brand identities and growing them together into something greater than the sum their parts.”

farbank.com