Rapala VMC and Okuma unveil Latin America deal
Industry giants Rapala VMC and Okuma have released details of a new distribution agreement in Chile, expanding the brands’ collaboration through Latin America.
From April 1st, 2020 this strategic partnership will strengthen Rapala and Okuma’s working relationship in Latin America by ensuring comprehensive support for its subsidiaries, particularly in Brazil and Mexico.
These are both markets already successfully working alongside Okuma.
Rapala VMC CEO Lars Ollberg said: “The agreement represents a significant step forward in Rapala VMC Chile’s growth strategy, promoting a solid foundation for long-term success.
“With this collaboration, Rapala VMC and Okuma aim to leverage their combined expertise and market presence, enhancing the distribution network and customer experience in the region.”
- Log in or register to post comments
