News

Nordic Fieldsport continues to strengthen its sales organisation with the appointment of an experienced industry professional responsible for sales development across Scandinavia.

Active in the sport fishing industry since 1993, new team member Anton Åsenlund brings more than three decades of experience from both the Swedish and wider European markets.

His background includes roles as salesperson, team leader and sales manager, working with some of the industry’s most recognised brands, including Abu Garcia, Berkley, Savage Gear, Penn, Hardy and Loop Tackle.

In his new role at Nordic Fieldsport, Anton will focus on driving growth across Scandinavia through strong partnerships, long-term customer relationships and continued brand development.

Particular emphasis will be placed on strengthening market presence for Nordic Fieldsport’s portfolio, including the Myran, Wolfcreek and Pulz Bait brands.

A dedicated outdoorsman and lifelong angler, Anton enjoys all forms of fishing, with salmon holding a special place as a personal passion –bringing both experience and authenticity to his work with retailers and partners.

He said: “I am excited and proud to work for Nordic Fieldsport because the company stands for quality, expertise and passion. Being part of a team that shares the same values and strives to develop sport fishing motivates me immensely.”

nordic-fieldsport.com