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Foundation Outdoor Group is celebrating the golden anniversary of Mud Hole Custom Tackle, the world’s largest distributor of fishing and custom rod building products and education.

From humble beginnings as a New Jersey rod building and tackle shop in 1976, the company moved to Oviedo, Florida in 1999 and has since brought the craft of custom rod building to the masses across the globe.

In celebration of the 50 anniversary, Mud Hole is releasing its 2026 Rod Building Catalogue, with two distinct commemorative covers and a special section outlining landmark company initiatives over the past half a century.

In addition, Mud Hole is supporting its half-century mark through social media and website content, and a variety of promotions on its wide selection of fishing and rod building products.   

Custom-er service

Brook Oliva, Foundation Outdoor Group COO and president, said: “It’s hard to believe Mud Hole has been in the rod building and tackle industry for 50 years. It has been my privilege to be part of this organisation for 23 years and to carry the torch moving forward.

“I am most excited about the return to our tackle shop roots. Last year we introduced a wide selection of traditional tackle from the industry’s top brands to MudHole.com and to our Oviedo, Florida retail showroom. While our dedication to rod building is stronger than ever, coming full circle with fishing tackle has been a great strategy for Mud Hole.”

In 2025, Mud Hole expanded its product portfolio to include reels, line, lures, terminal tackle, apparel, and even fishing rods and combos from top manufacturers like AFTCO, Bates, Daiwa, NLBN, Shimano, St Croix Z-Man and many more.

With such an impressive lineup of fresh and saltwater fishing products, the firm believes it’s easy for anglers and custom rod builders to get everything they need in one place at MudHole.com.

Mud Hole outfits everyone in the global fishing industry, from the weekend hobbyist looking for the perfect line and bait, to the largest manufacturers and OEMs building the fishing rods anglers know and love.

It combines a US-based, 76,000 sq ft headquarters and distribution centre, an industry leading website providing the ultimate shopping experience for anglers and its well-respected team of expert customer service representatives, making it a trusted source for everything you need for a successful day on the water.

And, with 50 years in the industry and a dedicated staff of professional rod builders and angling enthusiasts, no other company in the trade has the expertise and superior level of customer service to help guide customers in their fishing experience, it maintains.

Foundation Outdoor Group kicked off the celebrations today with an initial two-day promotion on two of rod building’s most popular products – 25 per cent off the CRB PRO G2 Power Wrapper and the CRB PRO Ultimate Power Wrapper Kit.

MudHole.com