News

German-based global line brand and manufacturer MAXIMA Meinel GmbH has announced the appointment of Dennett Outdoor Ltd as its distributor for the UK.

The news came to light at the EFTTEX show in Brussels when MAXIMA’s Max Wieser and head of sales Marc Schoeller confirmed the deal with directors of Dennett Outdoor, Mark and Aaron Gamble.

New co-CEO Martin Berndt had brokered the deal with Mark and Aaron only two days after taking up his new role at MAXIMA.

 Martin told TTW: “The UK has always been a very important market for MAXIMA, with a strong following among anglers. Many of them have been loyal customers for decades and pass on the use of MAXIMA products to their children.

“We, therefore, are very pleased to have Dennet Outdoor as a strong local partner and hope to provide our customers with an even broader range of products.”

Dennett’s Mark Gamble added: “We have had the privilege of distributing MAXIMA in Ireland for many years. We are very familiar with the quality of MAXIMA products and the excellent reputation that MAXIMA lines have with the angling public.

“The staff are always professional and helpful and have always been a delight to work with. So we are very pleased to be strengthening our relationship.

“We are excited to expand our sales territory of MAXIMA products to now include the UK and look forward to making the most of the opportunity that this provides us with.

“Our aim is initially to provide a good stable supply of MAXIMA products to the angling trade. From that base we hope to grow the business and are already collaborating with MAXIMA on ideas for new products.”

www.dennettoutdoor.com

Pic: (L to R) Marc Schoeller (head of Maxima sales), Aaron and Mark Gamble (Dennett Outdoor, directors) and Max Wieser (Maxima).