News

John Henderson, one of Pure Fishing’s key team across the UK, Europe, the Nordics and Russia, is to join prestigious shooting and gunmaking brand Holland & Holland early in 2025.

John will take up his position as general manager with the London-based manufacturer – which also has a shooting ground just outside the capital and a gunroom in the USA – early in the coming year.

He brings more than 28 years’ experience in the fieldsports and outdoor sector from his time with Pure Fishing and is also a keen shot.

John began his career in the factory of Royal Warrant holders Hardy of Alnwick, a subsidiary of Pure Fishing, where he became accustomed to the intricacies of crafting items regarded as the pinnacle in their field.

John’s extensive experience across the Pure Fishing group includes Quality Manager, Brand Business Manager and Commercial Director across Europe, Russia, the Nordic countries, the Middle East and Africa.

John said: “A company that holds such respect and prestige does not happen without an exceptional team of dedicated and skilled people. I am honoured to be joining this team and look forward to supporting them in driving this eminent brand into the future.”