News

Foundation Outdoor Group and FishSkins Custom Rod Grips have signed an exclusive distribution agreement, offering rod builders across the globe the opportunity to purchase FishSkins’ groundbreaking fishing rod grips through Foundation’s platforms.

In addition to offering items through its MudHole.com and Mud Hole Advantage business-to-business purchasing program, the companies are planning to collaborate in the development of additional lines of FishSkins grips to serve the fishing and rod building communities.

Hunter McKamey, Foundation Outdoor Group vice-president, said: “We’re very excited to add FishSkins to our family of distributed brands. The quality, durability, and unique designs of their polymer grips are unmatched in our industry and will be extremely popular with our rod building customer segment.

“It’s always a pleasure to partner with companies that are so focused on delivering quality products. We are looking forward to a long and growing relationship with John and the entire FishSkins team.”

FishSkins offers a growing selection of custom polymer fishing rod grips, designed for comfort, feel and style. The product line provides the angler with unmatched grip in all weather conditions with industry-leading durability.

Unlike traditional cork, EVA, and polymer fishing rod grips, FishSkins offers vibrant designs simulating target fish like largemouth bass, mahi mahi, redfish and wahoo. In addition, Foundation and FishSkins will be developing additional colours, shapes and designs that meet the needs of consumer and business custom rod builders alike.

FishSkins president John Mazzanoble added: “Partnering with Foundation Outdoor Group for international distribution is the perfect way for us to bring FishSkins to the rod building community at large.

“Through MudHole.com, Foundation Outdoor Group is the world’s leading distributor of rod building and fishing products. Leveraging their reach and expertise, we are confident that FishSkins will exceed our sales and growth expectations.”

Foundation Outdoor Group is a global leader in fishing rod and tackle crafting components, supplies, equipment and instruction, boasting award-winning brands including Mud Hole Custom Tackle, American Tackle, MHX, Custom Rod Builder (CRB), Flex Coat and ProProducts.