Fly Company offers Core hook brand

Danish tackle supplier The Fly Co has added another brand to its portfolio which it will distribute throughout Europe – Core hooks.

It’s a logical progression for both as it is a new brand from the team behind Ahrex hooks, which The Fly Company offers to a number of European retailers.

Morten Valeur from Ahrex told TTW: “The idea actually came out of discussions with our US distributor Hareline, which was looking for a hook brand at a lower price point than Ahrex. Given our know-how, it made sense for us to do it too.

“Ahrex is very much our premium hook brand but we agreed that there was room for something else in the market at a keener price point and so Core was born.”

Core hooks are said to offer fly tyers a wide range designed to cover all requirements, from midges to massive streamers. They are chemically sharpened and have micro barbs and are offered in bronze and black nickel finishes.

The Fly Company’s John Petermann added: “There is a lot of competition in the hook market, that‘s for sure.

“The price point for Core hooks is very god and, most importantly, each packet contains 25 hooks, making them great value for money and ideal for cost-conscious customers.”