News

The team at Fishbites – the innovative US-based bait company – has a lot up its sleeves for this year’s ICAST show. Look out for everything from huge discounts and giveaways to fun games and live demos at Booth 1223.

First up, attendees will have the chance to roll the dice and win BIG. The Fishbites Dice Game is a fun way to win free baits and apparel, and customers roll the dice for HUGE discounts (up to 25% off)! Also, first-time international customers are eligible for free shipping on orders placed at the show.

“We wanted to put together some great show specials and incorporate something entertaining & fun at our booth. The dice game is always a great time for our customers at other trade shows, so why not reveal new promotions with it at the world’s largest sportfishing trade show? We’re so excited and our customers (both new and old) will be too,” said Terry Dillinger, President & CEO of Fishbites.

New gear

Fishbites will also be entering products into this year’s ICAST New Product Showcase. Fishbites has always been at the forefront of innovation in the fishing industry, and these new products continue to showcase that passion. From the Fishbites Fight Club 5in Mullet lure to catfish and offshore baits, the New Product Showcase at ICAST this year will have plenty to offer from Fishbites.

Last but not least, do you want to see Fishbites IN ACTION? Come to the lure tank* on Thursday, July 17^th at 2:00 pm and watch pro guide Will Niemann demonstrate how the action of Fishbites Fight Club lures will bring the fish fight to you & your customers. 

View the 2025 Fishbites ICAST (Booth 1223) listing HERE. To learn more about the entire line-up of Fishbites, visit fishbites.com. For information on becoming a dealer in your area, e-mail [email protected] and view the online catalog here: fishbites.com/catalog.

*Lure tank is located at Booth 3430 on the show floor.