Fast-growing firm reveals global distribution deal
Nordic Fieldsport – the fast-growing Danish group of brands – continues its expansion with a global distribution deal for Sweden’s Wolfcreek Lures.
The move takes effect from September 1st and means that Nordic Fieldsport ApS (NFS) will be responsible for all distribution marketing, and sales of Wolfcreek Lures products, both in the Nordic home market and on a European and global level.
The agreement means that NFS commits to actively marketing Wolfcreek Lures products internationally and, through strong relationships with its partners in the fishing community, ensuring market availability alongside the other brands in its product portfolio.
As part of the agreement, Wolfcreek Lures’ existing inventory will be transferred to Denmark in early September, where NFS will take over responsibility for order, logistics, warehousing and distribution. Wolfcreek will continue to sell handcrafted lures and bait-building products independently, as well as offer direct sales through its store on Frösön in Östersund.
Anders Ulvforsen, owner and founder of Wolfcreek Lures AB, said: “Through the cooperation with Nordic Fieldsport, we can fully focus on what we are most passionate about – developing innovative and high-quality products for anglers worldwide.
“At the same time, we ensure that distribution is handled professionally and on a global scale. We see this as an important step in our continued growth journey.”
Nordic Fieldsport partner Eric Svendsen said: “With Wolfcreek Lures as a strategic partner and as part of our portfolio, we see great expansion opportunities – both in the Nordic home market and on a European and global level. We see the fact that Anders Ulvforsen can now devote himself entirely to future product development and marketing as a huge asset for the brand.”
Nordic Fieldsport is a relatively new company in the industry but has a number of experienced industry profiles behind it. It currently owns and markets the Swedish-produced Myran spinner baits, which have been a popular choice for Nordic anglers for generations, and the firm is also behind the new and innovative Pulz Bait product range.
Customers and retailers will continue to meet Wolfcreek in the company’s workshop, showroom and store in Östersund, which remains a central part of the brand’s identity and is complemented by an active presence on social media.
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