Farlows’ flagship store unveils makeover

The London flagship outlet for famous outfitter Farlows has revealed details of its extensive two-month refurbishment.

The redesign of the Pall Mall building includes an eye-catching aqua feature wall to draw visitors in, an overall modernisation plus new displays and layout, which has transformed the store.

 Robin Philpott, director and group CEO said: “After two months of upheaval, Farlows has completed its refurbishment and now has a store which properly represents its status and values as a brand, built on 184 years of experience and expertise, as well as the prestige and quality of the third-party brands it carries whilst at the same time being a modern, functional and cohesively laid out retail premises.

“We are extremely proud of what has been achieved and very grateful to our loyal customers who put up with the disturbance while it was going on. If you are a fly fisher, a shooter or a lover of the great outdoors come and see us – there is no other store like it, anywhere.”

In addition, the Farlows Group has confirmed support of three new local charities for 2024. Farlows has partnered with Southeast Rivers Trust, while Sportfish is backing The Wye & Usk Foundation and Ark – Action for the River Kennet.