Fairpoint makes more key changes

Denmark-based tackle manufacturer Fairpoint Outdoors has signed Marc Bierwolf as country manager covering Germany, Austria and Switzerland (DACH).

Marc will be taking over the role from Dietmar Isaiasch who will move to a new position focused on marketing and product development.

Together, Marc and Dietmar will cover the largest fishing tackle market in Europe and provide Fairpoint’s customers with an even better service.

Fairpoint’s CSO Europe and founder Thomas Petersen explained: “We are thrilled to bring Marc on board. Marc brings many years of experience from the region to the table, and I expect him to hit the ground running. With his skills and track record we are all set to take our business in the region to the next level.

“Dietmar has done a fantastic job for the company as country manager Germany and it is time for him to move into a new role, which also has a big place in his heart – marketing and product development. I am confident that Marc and Dietmar together will reach our ambitious goals for the DACH market.”

Marc, who will be a familiar face to most of the firm’s DACH customers due to his long track-record in the industry since 1996, will take on the responsibility for the sales of Fairpoint’s brands Westin and Kinetic in Germany, Austria and Switzerland from August 1st.

Marc, a passionate fisherman who lives with his family in northern Germany, said: “I am very happy to become part of a great company. I see enormous growth potential in the future by bringing my sales experience to bear alongside an ambitious and fantastic team.”

Meanwhile, Dietmar is one of the best-known anglers in the DACH region and has a strong social and traditional media following. This, combined with his vast knowledge of predator fishing and attention to detail, make him the ideal person within the marketing and product development team.

Fairpoint COO Thomas Sanotra added: “I am very excited to be able to get a person like Dietmar in my team. His broad knowledge of our great industry, combined with his tireless drive to innovate in both marketing and product development, makes him a very ‘rare’ talent.

”I’m sure that this new set-up will bring speed, passion and innovation to the table and, through this, we will continue to thrill all of our loyal customers around the world.”