News

Fairpoint Outdoors has appointed Markos Vidalis as its product manager for the Westin brand, bringing a wealth of experience and strengthening Fairpoint Outdoors’ commitment to delivering cutting-edge solutions for fishing enthusiasts.

With over 15 years of experience in the fishing industry, Markos has a proven track record of successfully managing product lifecycles and fostering strong relationships with stakeholders.

His deep understanding of market trends and consumer needs aligns perfectly with Fairpoint Outdoors’ mission to inspire adventure through high-quality, sustainable products.

In his new role, he will focus on the development and enhancement of Westin’s saltwater fishing tackle portfolio, ensuring that every product meets the brand’s high standards for performance, design and durability. He will also support efforts to identify opportunities for growth and expansion in new markets.

Fairpoint Outdoors COO Thomas Sanotra said: “We are thrilled to welcome Markos to the team. His expertise and passion for fishing innovation make him the perfect fit to contribute to the continued success of the Westin brand as we push the boundaries of what’s possible in fishing tackle.

“Having had the pleasure to have Markos in as part of my team earlier in my career I’m excited that we once again join forces. His talent in fishing tackle design, skills as an avid marketeer along with his inspiring personality would be lift for any company in the industry. I’m personally proud that Fairpoint has once again been able to attract the finest talents in our industry.”

Markos added: “I am excited to join a company that shares my passion for fishing and my commitment to creating exceptional products. I look forward to bringing my expertise to a brand that values bold innovation and creativity in the fishing industry, and to collaborating with the talented team at Westin to deliver gear that enhances the experiences of saltwater anglers worldwide.

“[It’s] a place where delivering high-end quality is non-negotiable and success is measured by impact, not just numbers. I have worked under Thomas’ command earlier, where we achieved great and innovative concepts together. His pragmatic Scandinavian approach to leadership and our shared passion for the sport of fishing will be a key driver which will help us on our path to new future endeavours.”

Pictued: Markos Vidalis (left) and Tomas Sanotra.