CWR in pole position with boat accessory maker
US-based shallow water anchor and fishing boat accessory manufacturer Power-Pole has appointed marine equipment supplier CWR Wholesale Distribution to further expand its dealer network.
The move is effective immediately and means more retailers in the marine sector will be able to get their hands on Power-Pole’s shallow water anchors, chargers and its new MOVE brushless trolling motor.
Brian Swanke, president of CWR Wholesale Distribution, explained: “This partnership represents a bold step forward in our mission to deliver exceptional products that truly resonate with our customers.
“We are confident that this brand will set new standards in quality, innovation, and style, and we can’t wait to share it with the world!”
Power-Pole has been making shallow water anchoring systems for all small skiffs, bass boats, flats boats and bay boats for more than 25 years.
CWR Wholesale Distribution has been supplying marine products for over 40 years and is one of the largest privately held distributors in the marine industry at present, with two state-of-the-art distribution centres in the USA.
Despite the company’s size, the focus still revolves around the founding principles of the organization- personalized service that exceeds the expectations, wants, and needs of the dealers.
CWR’s purchasing power enables independent retailers to buy products at or very near the same cost as buying directly from the manufacturer, which creates a tremendous competitive advantage for dealers.
The distributor stocks more than 24,000 products, so dealers have the added benefit of minimising inventory carrying costs, with almost every item available for next-day delivery, helping independent dealers to compete with big-box retailers on a level playing field.
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