News

Swedish baitcasting reel innovator Svivlo has announced a strategic collaboration with Foundation Outdoor Group to offer its unique products to anglers across the USA.

Foundation Outdoor Group will now be offering the full Svivlo product line of anti-backlash reels through its MudHole.com website.

Both reels are engineered to stay stable as real fishing variables change, shifting backlash from the centre of the experience to the periphery. Skill remains but vigilance no longer defines the cast.

The Draken ONE is designed for all-day consistency you barely notice. This compact, balanced reel is built for fishing where tempo, repetition and variation define the day. It preserves casting predictability as rhythm changes during long sessions, frequent lure switches and shifting conditions, whether you’re targeting bass, perch or multi-species action.

Meanwhile, Svivlo’s Genesis ONE is built for power fishing. It’s a larger reel, designed for heavier lures, harder pulls and fish that demand pressure.

It stays predictable under load, so power fishing for pike, musky, walleye or heavier trout set ups doesn’t become constant management.

Hunter McKamey, vice-president at Foundation Outdoor Group, said: “Svivlo reels offer anglers more time to focus on fishing and less on managing equipment. Whether building custom rods or selecting gear for specific challenges, our customers expect excellence. We are proud to bring these reels to anglers across the US and the world.”

Svivlo’s founder and CEO, Patrik Zander, added: “The industry has normalised interruption – the set up ritual, mid-session adjustments, constant monitoring. True premium performance doesn’t depend on managing instability. With Draken ONE and Genesis ONE, anglers can focus on fishing, not correcting.”

A Mud Hole retail showroom employee said: “We’ve already sold two in the first two days. Once a customer demos the Svivlo reel, they’re hooked. And they look amazing in our showroom too!”

www.MudHole.com