American Tackle Company was left celebrating as it picked up the highly prized Best Of Show in the ICAST 2023 New Product Showcase for its Tsuka 2 carbon rod handle.
With 37 categories in the New Product Showcase Awards, there were plenty of chances to shine and collect a trophy or two.
While several companies walked away with multiple honours during the awards night, including AFTCO, Simms, Shimano, Pure Fishing and Z-Man, the loudest cheer was reserved for the following day’s announcement of Best Of Show.
Florida-based American Tackle Company picked up ICAST’s most coveted award with its all-carbon fishing rod handle, the G2 Tsuka 2 Complete Carbon Handle.
The innovative custom rod component beat out a field of more than 1,000 other entries in the ICAST New Product Showcase Awards, coming out on top of 37 other category winners to give rod builders industry bragging rights.
American Tackle Company Marketing Manager Kevin Landers said: “To win Best of Show against all of these other products is pretty unreal.”
While vice president Darrin Heim explained that the product had been more than a decade in the making and added: “It’s great to be representing the rest of the custom rod builders and rod component companies in the industry.”
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ICAST 2023 Best of Category Winners
Best of Fishing Lifestyle
Novelties and Wellness
Product: The GoMist Drink and Misting Bottle | ExtremeMist Personal Cooling Systems
Motorised Boating Accessories
Product: PowerPole Move ZR | Power-Pole
Non-Motorised Boating Accessory
Product: BOTE Water Hammock | BOTE
Boats and Watercraft
Product: Old Town Sportsman BigWater ePDL + 132 | Johnson Outdoors Watercraft, Inc.
Footwear
Product: Ankle Deck Boots - Black | AFTCO
Ice Fishing
Product: LiveScope Plus Ice Fishing Bundle LI with ECHOMAP UHD2 93sv | Garmin USA
Eyewear
Product: King Tide 8, Black 580G Blue Mirror | Costa Sunglasses
Lifestyle Apparel for Women
Product:Women’s Coverup Dress | Huk Performance Fishing
Lifestyle Apparel for Men
Product:Ocean Bound Hooded Performance Shirt | AFTCO
Warm Weather Technical Apparel for Women
Product: Mojeaux 1/4 Zip Performance Shirt | AFTCO
Warm Weather Technical Apparel for Men
Product: Channel Hooded Performance Shirt | AFTCO
Cold Weather Technical Apparel for Women
Product: Women’s Barricade Rain Suit | AFTCO
Cold Weather Technical Apparel for Men
Product: Gale Pullover | Blackfish Gear
Best of General Tackle
Soft and Hard Coolers
Product: Flop Box 10 | Flop Industries
Electronics
Product: Westin EscapeCam | Westin Fishing
Cutlery, Hand Pliers or Tools
Product: BUBBA Pro Series Smart Fish Scale | BUBBA
Fishing Accessory
Product: ENGEL USB Rechargeable Lithium-Ion XL Live Bait Aerator Pump | ENGEL Coolers
Kids’ Tackle
Product: ProFISHiency Next Gen Crazy Combo | Anything Possible Brands
Tackle Management
Product: Pontoon Boat Tackle Center | Boat Outfitters
Terminal Tackle
Product: VMC Swingin’ Ned Rig Jig | Rapala
Custom Tackle and Components
Product: G2 Tsuka 2 Complete Carbon Handle | American Tackle Company
Fishing Line
Product: Mastiff Fluorocarbon | Shimano
Best of Fly Fishing
Fly Fishing Waders & Wading Boots
Product: G4Z Stockingfoot Wader | Simms Fishing Products
Fly Lines, Leaders, Tippet and Line Accessories
Product: BUZBE Colony 8T (THIN) | BUZBE
Fly Fishing Packs, Bags & Luggage
Product: Flyweight Vest Pack | Simms Fishing Products
Fly Fishing Technical Apparel and Accessories
Product: Master M6014 Edition | Renzetti, Inc.
Fly Fishing Reel
Product: Cheeky Spray Fly Reel | Cheeky Fishing
Fly Fishing Rod
Product: Hardy Marksman Z | Pure Fishing, Inc.
Best of Lures
Freshwater Soft Lure
Product: Berkley PowerBait Nessie | Pure Fishing, Inc.
Saltwater Soft Lure
Product: Mulletron LT (Line Through) Swimbait | Z-Man Fishing Products
Freshwater Hard Lure
Product: ChatterBait Elite EVO | Z-Man Fishing Products
Saltwater Hard Lure
Product: MIrrOlure The Duke Dog | L&S Bait Company
Best of Rods
Freshwater Rod
Product: St. Croix Mojo Bass TRIGON | St. Croix Rods
Saltwater Rod
Product: NRX+ Inshore | Shimano
Rod & Reel Combo
Product: Abu Garcia ZATA Baitcast Combo | Pure Fishing, Inc.
Best of Reels
Freshwater Reel
Product: Stradic FM | Shimano
Saltwater Reel
Product: Seapower 1200 | Daiwa Corporation
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