AFFTA’s Confluence will be good for your business

The 2023 AFFTA Confluence continues to take shape as efforts to get more retailers to the show remain a top priority.

The new partnership between AFFTA and TrackFly will provide the fly fishing industry with data that has not been available to the industry before. TrackFly will provide an overview of its findings plus give a detailed report at the annual trade event.

Lucas Bissett, executive director of AFFTA said, “The renewed effort to make the fly fishing industry event stronger starts with data. Over 100 retailers are participating in the TrackFly census which will give us a more accurate look into sales data throughout the industry.  This is something the industry has never had at this level before.”

With the dashboard to be presented semi-annually, the first report will be at the September 26th to 28th event in in Salt Lake City.

Stephen Baird of Trackfly is slated to give his report at the AFFTA Industry Breakfast that will precede the opening of the show. While a top-level outlook will be provided at the important industry breakfast, seminars throughout the event will provide a more granular look and how to digest the data.

“The data is here to support retailers and manufacturers.” reports Baird. “We want to provide a more confident report to the industry by using data that is directly taken from retailer point of sale systems. The data is anonymized but allows retailers to compare their sales performance to regional and national data. We will show retailers how to use this data to help them with sales throughout the year and in real time.”

“The AFFTA Confluence is more than a name change, it’s a complete overhaul of the industry’s trade event,” explained Kenneth Andres, AFFTA’s event director.

“This also changes how the association works with its membership. We’re giving members relevant material that they can use to help grow their business. That’s what we’re here for.”

Contact Kenneth G. Andres [email protected] for more details.