News

Fly fishing businesses from Europe, the Far East, North and South America will join with consumers from around the globe when the 2026 Fly Fishing Show kicks off the season in January.

Ben Furimsky, president and CEO of the event organiser, said: “What began a number of years ago as essentially a consumer-oriented show of new tackle and some travel destinations has also evolved into the industry’s largest business-to-business showcase.

Some 500 consumers per hour will stream through the doors of the six 2026 Fly Fishing Show venues:

Based on the number of advance tickets that have been sold at the locations ranging from east to west and back again along with other indicators, it appears that the forthcoming show season will once again be the largest attendance in the Fly Fishing Show’s history.

Industry experts feel that it demonstrates “a need to get out and get away” from life’s everyday reality. 

Before and after consumers divide their hours between shopping and a variety of demonstrations, clinics and classes, other exhibitors such as lodges or vacation destination owners will do their own season’s shopping for everything from flies to tackle to souvenirs to T-shirts.

Ben added: “Sometimes there is even more business done in the hotel bar or dining room than on the show floor. Nothing is more proven than face-to-face sales.”

Making a choice

The Fly Fishing Show’s Consumers’ Choice Awards are another major attraction – and entries are now open for submission.

The 41 product category awards celebrate both new and proven products to the fly fishing market as the only awards with no stipulation on the date of production.

Ben said: “These are now the most coveted awards in the industry and the only awards that are voted on by the public.  They are not leveraged by advertising dollars or industry power.”

While three of the events are already sold out and the others closely approaching capacity, Ben suggested interested exhibitors put their name on a waiting list.

He added: “People sometimes have last minute emergencies and need to cancel their exhibit space so we suddenly have an opening and being proactive is the best tactic here.”

Exhibitors already registered may submit products at flyfishingshow.com/add-product.

For tackle manufacturer, retailer or distributor show booth availability and location information or to be added to a venue’s waiting list, visit flyfishingshow.com or phone +1 814 443 3638.

The 2026 Fly Fishing Shows are taking place as follows:

Marlborough, Massachusetts. January 16^th to 18^th

Edison, New Jersey. January 22^nd to 25^th

Denver, Colorado. February 6^th to 8^th

Seattle-Bellevue, Washington, February 14^th to 15^th

Pleasanton, California. February 27^th to March 1^st

Lancaster, Pennsylvania. March 14^th to 15^th