John Hunter

In one of the biggest acquisitions in the tackle trade’s history, Pure Fishing Inc., the world’s largest fishing tackle company, today announced the purchase of Svendsen Sport, a leading supplier of tackle in Europe and owner of leading brands including Savage Gear, Prologic, MadCat, WaterWolf, and DAM.

Tackle Trade World’s recent visit to Denmark allowed us to catch up with some of the industry’s key players. One of the highlights was visiting Svendsen Sport’s stunning new showroom. The company’s Director of Product, Purchasing and Marketing, Thomas Sanotra, explained all about it to TTW editor John Hunter.

Shimano Europe and various Rapala VMC Group companies are terminating their exclusive distribution agreements in some European countries from February 7th.

A major economic report has revealed how outdoor recreation helped the US economy during a difficult 2020 – with fishing and boating leading the line. The Bureau of Economic Analysis (BEA) report showed outdoor recreation had a powerful and positive economic impact on the US economy, generating $688 billion in economic output, comprises 3three per cent of US employees and creating 4.3 million jobs.