Since 1999, Carr Specialty Baits, Inc. has been revolutionising the fishing industry with its game-changing brand of baits called Fishbites and now the Fishbites Fight Club Lures are taking fishing to a whole new level.
Furthering its promise to provide anglers with the ‘Best Rods on Earth’, St Croix Rod has announced details of an all-new international rod series for 2025.
Japanese manufacturer Zenaq continues to offer top-quality rods for keen sea anglers targeting big species from the shore, with more being added to its Muthos ranges.
New Zealand-based mount and accessories expert Railblaza, known for its innovative products and swift response to market demand, has entered the storage crate market with its Gear Hub.
Premium hunting and sportsman clothing and gear brand Ball and Buck has released details of limited-edition Abel Fly Reel and Scott Centric fly rod collaborations.
Taiwanese tackle giant Okuma – distributed around the world – has added another precision experience for anglers through its latest X-Series spinning reels.
Mustad’s heritage in innovation has led to yet another industry-first in cutting-edge hook-manufacturing machinery, designed to maximise wire strength and minimise fish loss. This is Ultra-Nor…
Bait Finesse is the latest rage in the pursuit of largemouth and smallmouth bass so it’s little surprise that tackle expert Daiwa has tendered two new reels specific to these micro-fishing techniques.
Anglers can be a demanding bunch. Not only do we want technical apparel capable of performing in the toughest conditions but we also want it to look and feel great for the rest of our life requirements. Luckily countrywear expert Schöffel has some answers.
The flagship Tobizo rod range has been one of Zenaq‘s bestsellers and now its special limited edition Racing collection looks set to accelerate its reputation to the next level.
Simms Fishing Products has now released its Watershed Stockingfoot Wader – designed to lend financial aid to the Yellowstone ecosystem in response to the devastating floods last year.
