News

US tackle maker St Croix, parent company to St Croix Rod, St Croix Fly, SEVIIN Reels, Rod Geeks and more, has promoted Cristian Simpkins to the role of social media coordinator.

A passionate, lifelong angler, Cristian began his professional career as an angler guide in the firm’s guide centre back in 2021 before being promoted to pro staff coordinator and show coordinator on the Marketing Team, positions he still holds today.

Cristian said: “The best part of all my roles here at St Croix, so far, has been building relationships with individuals who share a similar mindset to myself.

“Fishing is just such a great industry. Every job has its challenges, but anglers just seem to be generally happy people. When you share that passion and mindset, I think it’s easier to align, solve problems and build better ideas on how to do things.

St Croix vice-president of marketing, Jesse Simpkins, added: “Cristian has proven himself to be a valuable and versatile member of our team. “He manages diverse, complex systems and tasks and has a way of making anyone he comes in contact with feel at ease.

“As the youngest member of our marketing team and an incredibly talented angler, he’s also proven that he has what it takes to relate and connect with a large cross-section of our anglers and social-media audiences.”

Since taking over day-to-day social-media posting a year ago, audiences have grown for all St Croix brands across all platforms. The number of followers on the SEVIIN reels Instagram page has grown nearly 300 per cent.