Sporting retailer launches fishing apparel after partnership

Major US sporting goods and outdoor recreation retailer Academy Sports + Outdoor has teamed up with professional angler Jacob Wheeler to launch a new line of fishing clothing.
Magellan Outdoor by Jacob Wheeler is said to have been designed for the modern angler with fresh performance fits and premium fabrics like TENCEL and nylon cool-touch, both new to the Magellan Outdoors Pro brand.
Combining Jacob’s years of professional angling experience, his deep commitment during the product design and development process, the industry’s top innovations and the value of the Magellan Outdoors Pro brand, this new line offers anglers technical yet affordable clothes for every aspect of their lives – on the water and off.
Jacob said: “The Academy team and I worked meticulously to ensure everything about this collection, from the fit and feel, to the colour and patterns, catered to the modern angler.
“Each piece has the features you need for long days of fishing but is versatile enough for everyday wear. Being able to go from the boat to family activities quickly is very important to me, and this line allows me, and every angler, to do just that.”
The lineup includes short and long-sleeve shirts, polos, shorts, pants, joggers, hoodies and a windbreaker.
With breathable and flexible fabrics, UPF sun protection, tailored fits, quick-dry technology and Jacob’s stamp of approval, the brand says the collection provides much more than traditional fishing apparel.
Eastin Jordan, Academy’s senior vice-president of private brands, added: “Bringing Jacob’s expertise into our private label brand of Magellan Outdoors Pro fishing apparel is not only a testament to his success on the water but also to the strength of our partnership over the last ten years.
“Our customers know and love Jacob because they share many of the same values, like having fun, making memories with family and friends, and sharing a passion for fishing. This new line embodies those values and offers Academy customers another elevated yet affordable product from our in-house brands.”
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