News

In a move designed to deepen retailer partnerships in the USA, Skwala Fishing has created an outside sales team with the addition of three territory representatives.

The move is said to mark a major investment in the brand’s retail partnerships and a significant step forward in its wholesale growth strategy.

As a result, it has named Eric Neufeld of Raging River Sales to lead sales efforts in Washington, Oregon and Alaska; Scott Harkins of Five Ocean Sales will cover Colorado, Utah and New Mexico while Kurt Kruger of KGK Sales will handle Montana, Idaho and Wyoming.

Each brings a deep background in fly fishing and a proven track record of building lasting, productive relationships with specialty accounts. Collectively, their hiring reinforces the company’s commitment to delivering exceptional service, local expertise and long-term value to its retail partners.

Skwala founder and CEO Kevin Sloan said: “As a brand built for and with specialty retailers, we’re excited to bring on three experienced and respected professionals who know this industry and these communities inside and out. Our goal is simple: to support our retail partners in more meaningful ways as the brand grows.”

This sales team initiative comes at a time of rapid momentum for Skwala, following the recent launch of the RS Boot and Carbon Boot – the brand’s entry into footwear – and continued strong reception to its technical apparel line.

Kevin added: “Our retailers are the frontline storytellers of this brand. These hires are not a shift away from direct connection – they’re a way to scale that connection with intention, trust, and the kind of support that only comes from boots-on-the-ground experience.”

www.skwalafishing.com