News

Dave Pfeiffer, the president of Shimano North America Fishing, is to receive the highest accolade from the Coastal Conservation Association of California (CCA California) for his work supporting marine conservation and ocean angling.

Dave will be presented with the 2025 Anthony Hsieh Conservation Award, on May 1^st at the 3rd annual gala dinner event at The Grand in Long Beach, California. 

CCA California chairman Bill Shedd said: “The Anthony Hsieh Conservation Award honours an individual who has supported sportfishing in California and has made meaningful contributions toward the protection, restoration, and enhancement of our marine resources.

“Dave Pfeiffer’s dedication to marine conservation and supporting angling access in California and elsewhere goes to the heart of what CCA California and this award is all about.” 

A highly skilled angler and founding member of CCA California, Dave has helped lead the non-profit volunteer organisation since its inception by serving as vice chair on its state board of directors, among other roles.

He began his career in 1988 with Shimano, then based in Irvine, California, as a regional sales manager, serving in various key positions, including president/CEO of Shimano America and now as president of Shimano North America Fishing based in Charleston, South Carolina. As his career accelerated, so has his volunteerism in support of the sport fishing community.

He has also served for 25 years on the American Sportfishing Association board of directors, including as both chair and vice chair.

He said: “I began my fishing career on the West Coast, and so I will always stay connected to the ocean waters off of California.

“With so many issues threatening the sport fishing community in California, we all need to work hard to conserve marine resources and protect ocean angling access.

“I am proud to do my part, and I am honoured and humbled to be chosen as the 2025 Anthony Hsieh Conservation Award recipient.”