Rod firm looking to boost operations
US-based manufacturer Cashion Rods has added Reid McKinstry as its operations manager, bringing his extensive OEM experience from the tackle trade to the business.
The firm says that his wealth of knowledge and expertise will further elevate Cashion’s OEM and private label fishing rods and blanks capabilities.
He said: “It’s an honour to join Cashion Rods and work alongside such a talented team. The opportunity to contribute to a truly American brand, known for its dedication to quality and innovation is very exciting.
“I look forward to helping push the limits of fishing tackle from a product quality perspective as well as working with Cashion’s many OEM customers to elevate their brand offerings.”
Founder Dr Matthew Cashion added: “We are excited to welcome Reid to the Cashion family. His extensive background in operations and OEM management aligns perfectly with our mission to deliver top-tier, American-made fishing products to anglers everywhere.
“Reid’s skillset when it comes to manufacturing, supply chain, and leadership will undoubtedly enhance our commitment to excellence in both Cashion branded and private label rod production.”
His addition to Cashion Rods is part of its ongoing commitment to assemble a dynamic, experienced team and he will play a key role in scaling its production, enhancing efficiency and expanding custom offerings.
We believe his leadership will be instrumental in meeting the growing demand for OEM and private label solutions that embody Cashion’s dedication to performance and quality.
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