Rod brand G Loomis goes direct to consumers
Well-known tackle brand G Loomis has launched a direct-to-consumer (D2C) channel for its range of fly fishing rods.
The brand says the initiative aims to enhance the shopping experience for fly anglers while creating new opportunities for product research and sales. By adopting this approach, G Loomis says it is dedicated to continuously developing closer customer connections.
Through this expansion, its website gloomis.com will provide seamless access to the entire portfolio of G Loomis fishing equipment.
Additionally, through the brand’s integration with locally.com, anglers can combine online purchasing with in-store pickup for a comprehensive shopping experience.
Dealers authorised through locally.com remain essential in consumers’ online shopping journeys and can maximise engagement opportunities through direct participation in the brand’s D2C channel.
Authorisation offers access to the entire range of G Loomis customers, allowing dealers to share their inventory, manage listings and promote events all through the G Loomis website.
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