News

There were celebrations at Finnish lure giant Rapala VMC as the company’s CEO, Lars Ollberg, was given a prestigious national honour in recognition of the company’s success.

As the country marked Independence Day on December 6^th, Lars was awarded Commander of the Order of the Lion of Finland by the President of the Republic of Finland.

Rapala has successfully built a strong, widely recognised and respected global brand in its field over a long period of time and its strong reputation and growth were among the reasons Lars was selected for the distinction.
Lars said: “Our main markets, such as North America, are highly competitive, and maintaining our position over the long term reflects our strong reputation and solid establishment.

“I am proud to have been part of building and sustaining Rapala'’ global reputation across all continents for many years.

“I have sought to foster a positive sense of unity, both within our people and with our partners. I believe this has been an essential part of our success.

“I would like to thank everyone for their support and commitment over the years. This achievement belongs to all of us.”