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Pure Fishing, the world’s largest fishing tackle supplier, is to return to exhibit once again at EFTTEX when it takes place this summer in Barcelona.

In a major boost for Europe’s tackle trade show, Pure Fishing has confirmed that it will be back at the event with a large stand when it opens its doors in Barcelona in June. The company was a regular at the show until EFTTEX became a victim of Covid-19 and was cancelled for several years.

Jan Mertens, commercial director at Pure Fishing said: “We are super excited to be back at EFTTEX this year. It is very important to show our commitment to the industry and the sport in general.

“We hope that this encourages other companies – large and small – to join. I also hope that bigger brands will follow. EFTTEX needs to grow and have more businesses exhibiting and visiting the show. The industry needs a forum that brings together everyone involved in the trade and EFTTEX is the perfect venue for that.”

He confirmed that the company is looking at a two- to three-year commitment to the event and revealed it will be showcasing new gear from many of its brands like PENN, Abu Garcia, Savage Gear and more.

The news is another huge boost to the European fishing tackle trade exhibition as organiser Janet Doyle also revealed that the event is now 75 per cent sold out.

Janet explained: “Feedback from EFTTEX 2025 noted the absence of the big players. Pure Fishing brings a massive boost to the show and we hope this encourages others, big and small, to book.

“Both EFTTEX and Pure Fishing want a successful show and by working together the excitement will grow. We look forward to welcoming everyone to the beautiful city of Barcelona this coming June.”

With stand space now at a premium for the event at Fira de Barcelona from June 10th to 12th, Janet has urged interest companies to act now to secure a good location.
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