Outdoor firm adds another tackle brand to portfolio
GSM Outdoors continues to grow with the acquisition of multi-species brand Northland Fishing Tackle, the producer of jigs, live bait rigs, spinnerbaits and spoons for a variety of freshwater fish.
Edward Castro, GSM Outdoors’ CEO, explained: “We couldn’t wait to add Northland to our growing lineup of fishing brands.
“Northland has built a stellar reputation over the course of nearly 50 years, in large part due to their commitment to producing quality lures designed by fishermen, for fishermen.
“We look forward to carrying on the Northland brand with the same commitment to quality and innovation that began with jigs designed and poured by founder John Peterson during his early days as a fishing guide and built it into the company it is today.”
Crispin Powley, GSM’s senior vice-president of fishing, added: “Northland is the perfect fit for our strategy of acquiring iconic brands that are meaningful to both anglers and retailers.
“Historically, no other brand has been more focused on or meant more to the northern and midwestern regions and the needs of their anglers than Northland. We are extremely excited and honoured to steward this incredible brand, to preserve its incredible history, and to add value to its product-rich offerings.”
John Peterson, Northland Fishing Tackle founder and national and Minnesota Fishing Hall of Fame member said: “After building Northland with a team of dedicated family, friends, pro-staffers and coworkers, I am pleased to see GSM acquire the company and help us realize the full potential of Northland Fishing with their capital base and large-scale resources.”
William Hood & Company, LLC served as the exclusive financial advisor for Northland Fishing Tackle.
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