News

The soon-to-be president of Rapala VMC USA, Travis Tuma, has been appointed as a member of the corporation’s global management team, with immediate effect. 

Travis joined Rapala VMC USA with strong industry experience in 2006 as sales manager and became member of the US senior leadership team in 2022 as vice-president of sales.

He will take on the role of Rapala VMC USA President from January 1st, 2026, as current president Marcus Twidale returns to Europe to take on a new role as head of Rapala brand and group strategic brand management.

Travis will continue to lead US sales as part of the Rapala VMC USA senior leadership team. 

Rapala VMC Corporation president and CEO Cyrille Viellard said: “I am very pleased to have Travis in the global management Team. He brings with him strong focus on sales and deep knowledge on our biggest market area, the USA.

“As a colleague, he is a highly valued team member and complements the current global management team perfectly. I want to congratulate him for his appointment as new member of the team.”